Microsoft wanted to increase the level of coordinated communication and marketing activities across its EMEA retail organisation for the Hardware product category.
To provide continuous marketing consultancy services to drive leadership and strategic direction for channel marketing activities across EMEA for the Microsoft Hardware devices product category, including working with the product and channel marketing managers in each region, coordinating a virtual team across Europe to drive and execute the retail merchandising field activities including point-of-sale implementation, store staff engagement and field sales programs.
• Retail/channel marketing
• Point-of-sale materials
• Partner engagement
• Category management
Delivered optimal retail campaign execution, efficient operations and supporting tools. Highlighted the Microsoft retail image and helped drive overall visual strategy to maximise Microsoft retail impact and revenue, helping to deliver strong return-on-investment results (average 8:1). Implemented successful category management initiatives across 3 European markets.
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