TouchRight Software (a property software company) wanted to create a launch campaign, including brand, logo and online presence to market their property software, and achieve a target customer base of 100 within 12 months.
Create and develop a brand identity and online presence, design and implement a launch campaign initially aimed at the property lettings industry, establish customer network through social media to help drive ongoing customer retention.
• Brand development – logo and identity
• Website development – design and create a marketing site and customer portal
• Event management – series of regional roadshows to target customers
• Communications – press, newsletters, social media management, awards
• Advertising – targeted property press ads, local press
• Marketing materials – leaflet, postcard, direct mail
Company launched in March 2013 and is on track to achieve year one targets. TouchRight received the ‘Highly Commended’ award in the ‘Innovation’ category at the Landlord & Lettings Show Awards for 2013/14!
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